420&710 History of Cannabis

The terms 420 and 710 have significant cultural and business relevance in the cannabis industry, symbolizing particular aspects of cannabis use and its community. Here’s what they mean:

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Origin:

• The term originated in the 1970s when a group of high school students in San Rafael, California, nicknamed "The Waldos," used "420" as a code to meet at 4:20 PM to search for a rumored cannabis crop. Over time, "420" became synonymous with cannabis culture.

• April 20th (4/20) is now widely recognized as a day to celebrate cannabis and advocate for legalization.

Meaning in Business:

• 420-Friendly: Indicates that a business, location, or event supports or allows cannabis use.

• A marketing symbol: Many cannabis-related promotions, sales, and events occur on April 20th.

• A lifestyle marker: "420" signifies a cannabis-friendly lifestyle embraced by enthusiasts and businesses alike.

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Origin:

• "710" became popular as a reference to cannabis concentrates, especially oils. When flipped upside down, "710" resembles the word "OIL," a common term for cannabis extracts like hash oil, live resin, and distillates.

• This term gained traction as cannabis concentrates grew in popularity in the 2010s.

Meaning in Business:

• 710-Friendly: Refers to businesses and products focusing on cannabis extracts and concentrate consumption (e.g., dab rigs, vape pens, live resin).

• July 10th (7/10): Celebrated as a "holiday" for cannabis concentrate enthusiasts, akin to 4/20 but specifically for oils and dabbing.

Key Differences

• 420 is a broader symbol for cannabis culture and consumption, including flowers, edibles, and the cannabis lifestyle.

• 710 is more niche, focusing on the concentrated cannabis segment, often associated with dabbing and vaping.

Both numbers are now deeply entrenched in cannabis branding, with businesses leveraging them for marketing, community engagement, and cultural identity.